Green Jelly
www.greenjellyshop.co.uk
Services
Rebranding Rate this itemTotal current votes: 3 |
Green Jelly approached us initially in September 2009 to quote for a redesign of their existing e-commerce solution, an Actinic store that wasn't working as well as they would have like and that was looking pretty dated (see "before" image above). We returned a very competitive quote and were pleased to win the contract to produce not just the online shop but also the marketing materials to back up the relaunch. The logo is designed to be elegant, modern and fun. We played with the theme of parent and child and hit upon the idea of birds, as they work well as graphic elements and are instantly recognisable. The green block represents a jelly cube and helped us change the brand colours to a more eco friendly palette to help reflect the ethos of the business and the products being sold. The brief for the redesign was simple: the site must be clean, fresh, fun and reflect the environment friendly products being sold. It must be easy to navigate, show the products in their best light and immediately give users the confidence to buy. It's as much about best representing the brand online as it is offline, as Green Jelly also offer many tailored services on a face to face basis. We have also produced flyer designs, printed advertisements and car graphics for them, and Green Jelly will be working with us in the future to grow their brand as the business evolves and to create further online and offline marketing material. |
