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We were approached by Peach Guitars, one of Essex's leading guitar showrooms, to produce ID lanyards, product tags and button badges for the forthcoming Essex Guitar Show which they host each year. This was an open brief - the only specification was that they needed to incorporate their brand colours of purple and yellow somewhere into the design.

We love open briefs because they give us the chance to really let loose with ideas! The layouts were all vector based, which ensured that the designs can be blown up to any size in the future for signage or large scale posters.

The cards were accompanied by Gripseal bags containing two 25mm button badges which were then attached to instruments, and the ID cards were laminated to be hung around the neck of the Peach crew from lanyard straps.