WORK

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Ross Ripley is the brainchild of the already successful team behind 'Lingerie By Carol', they exclusively sell designer underwear for men. They came to use with an open brief needing a name for their new venture, full brand guidelines, online shop and product photography.

The brief for the brand was very simple. It needed to be classical in design, memorable and typographic. We used colour sparingly so as not to distract from the bright colours of the underwear.